Indeed the first job of a poster is to attract the attention of the passerby and only once this is done can a message be delivered. A good poster is one which is attention-grabbing, succinct, convincing and memorable. This does not preclude them being decorative. The functions of those which advertise include communication, selling and persuading. ![]() ![]() A poster can be defined as a placard or bill, usually large and often incorporating photographs or illustrations, posted up for advertising or publicity or for decorative purposes.
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